Why use a short code when you already have a long mobile phone number?
A short code number is much easier to remember and recognise.
What is the difference between a shared and dedicated short code?
A shared short code is a 5-6 digit phone number that is shared between customers so it is usually cheaper. Each business must select their own unique SMS keyword, which allows providers to understand who you’re trying to message. This means you may not be able to have the keyword your business wants to use.
A dedicated short code is for your use only, you can set up as many keywords as you like. A single dedicated short code number could be used by all departments in your business, allowing you to build brand awareness around your number.